Category · Bakhoor & incense
Bakhoor that smells like the Gulf, not a candle aisle.
Bakhoor is woodchip-and-resin incense, scented with oud, attar and aromatic oils, then burned over charcoal or a small electric heater. It is the everyday home fragrance of most Gulf households. In American retail it is a strong impulse purchase and a consistent hospitality category.
Regional styles
Three traditions, three different rooms.
Emirati muattar
Sweet, rosy, warm. The friendliest entry point for American customers — sells through fastest in gift and bridal.
Omani frankincense blends
Drier, resin-forward, smoky. Strong with the spa-and-wellness retail crowd.
Saudi oud-heavy
Dense and animalic. The category our long-time oud customers cross-shop into. Allocate this one to your power buyers.
Formats
Three formats, packed for the way your store sells.
Impulse and gift price point. Case pack 24.
The shelf staple. Case pack 12.
Hospitality and refill. Case pack 6.
Need a burn-time spec sheet for spa or hotel programs? Ask us — we have one.